A personal blog
Fred Auzenne
ABOUT ME
Fred Auzenne
Arizona-based business leader Fred Auzeene currently serves as executive advisor of Cultural Index, a leading provider of people management and organization development consulting that he co-founded in 1989. Fred’s passion for placing people in the right positions is what ultimately led him to Culture Index.
Fred’s passion for placing people in the right positions is what ultimately led him to Culture Index. He has helped many companies make tough choices to realign their employees, improve overall engagement and increase revenues.
Similar to James Collins’ book ‘Good to Great’, Culture Index provides the tools to get the right people “on the bus”, the wrong people “off the bus”, and the right people in the right seats. Whether hiring, managing, or motivating top tier talent, Culture Index is the preeminent solution to maximize your goals.
Recent Images of Fred Auzenne
Blog Posts
Fred Auzenne- The role of science in love, life and the universe
Do you believe in love at first sight? Is human nature fundamentally altruistic? Are emotions just neurophysiologic processes outside of our control? Do we have free will, or are we just biological machines responding predictably to stimuli? How should society be organized? What is our place in the universe, and what does it mean to… Read More »Fred Auzenne- The role of science in love, life and the universe
Fred Auzenne- How to Create and Manage an Offline Networking Group: 2 Steps That Have Helped Me Build My Personal Brand, Increase Sales and Leverage My Time
I am able to do what I LOVE, while also doing what I think is important for the world says Fred Auzenne. When we often think about building our personal brand, we look at it from a marketing perspective. We want people to like us and buy our products or services! The best way (in… Read More »Fred Auzenne- How to Create and Manage an Offline Networking Group: 2 Steps That Have Helped Me Build My Personal Brand, Increase Sales and Leverage My Time
Fred Auzenne: Why should I take branding seriously?
Branding is all about making your business, product or service stand out in the marketplace explains Fred Auzenne. It is about standing for something different and unique. A strong brand is a key to a company’s success and it all starts with the right branding strategy. Branding will make a lasting impression on your customers,… Read More »Fred Auzenne: Why should I take branding seriously?
Fred Auzenne- Low Budget Strategies to Build your Brand Name in China
Let’s face it, today being an entrepreneur isn’t easy. Competition is fierce and markets are crowded says Fred Auzenne. The easiest way out of this situation is to find a niche where consumers have few product choices and this has been the key strategy used by many successful startups. In China however, everything seems to… Read More »Fred Auzenne- Low Budget Strategies to Build your Brand Name in China
Fred Auzenne shares Brand Building Strategies for Small Businesses
I know this much for sure about achieving brand status. You can’t fake it. It doesn’t work to imitate says Fred Auzenne. You can’t hire a consultant and adopt his or her ideas. The only way you succeed is if your brand-building efforts reflect who you are and what you do, more than anyone else’s… Read More »Fred Auzenne shares Brand Building Strategies for Small Businesses
Fred Auzenne- Ten Content Marketing Secrets Every Small Business Owner Should Know
What’s the secret to successful content marketing? Originally appeared on Quora: The best answer to any question explains Fred Auzenne. Answer by Brian Honigman, Author and Digital Marketer, always trying to help businesses with their digital presence. Awareness is high but engagement is low. A recent study from Fractl revealed that 66% of US adults… Read More »Fred Auzenne- Ten Content Marketing Secrets Every Small Business Owner Should Know